Awareness - The Prosci ADKAR Model

The first milestone in the ADKAR model is awareness, which describes the importance of building & addressing awareness of the need for a change.

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Desire - The Prosci ADKAR Model

The second milestone in the ADKAR model is desire, which highlights the need to cultivate a person's desire to support a change to make it successful.

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Knowledge - The Prosci ADKAR Model

The third milestone in the ADKAR Model is knowledge. This includes both knowledge on how to change and how to perform effectively in the future state.

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Ability - The Prosci ADKAR Model

The fourth milestone in the ADKAR model is ability, which is the stage in an individual's change process where the change actually occurs.

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Reinforcement - The Prosci ADKAR Model

Reinforcement is the fifth and final building block of the Prosci ADKAR Model and focuses on activities that help make a change stick.

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The Prosci ADKAR Model: Why it Works

Based on the experience of thousands of practitioners, ADKAR seems to be so easily and readily applicable because it is easy to learn, creates a new lense for viewing change, drives action, and addresses how change happens one person at a time.

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