What does enterprise AI adoption look like when it actually works? AT&T scaled Microsoft 365 Copilot to a large and growing user base in a matter of weeks — achieving a remarkable adoption rate and significant monthly business value. In this Q&A, Prosci's Romona Brown sits down with leaders from AT&T and Microsoft to unpack the people-first strategy behind the results, and how this momentum continues as adoption expands and business impact deepens.
