Should You Apply A/B Testing in Change Management?
One of my favorite tactics for validating a change management approach is A/B testing. Whether it’s an appropriate tactic does depend on the organization’s size and specifics of the change, but when it’s applied effectively in the right setting, A/B testing can result in significant savings and a better change management approach.
A/B testing is basically a way to compare two options and analyze the results, so you can choose the most effective option for your needs. Like marketers or solution developers who test different variations of an ad campaign or software solution before implementing one, testing variations of our change management plans can be a useful way to identify the optimal pa...
