Solution

 Prosci began working with McCarthy on an initial engagement for this implementation that positioned McCarthy for success. 

Building alignment across the regions.

Prosci aligned stakeholders on success definition and project health, establishing clear outcome metrics, so McCarthy had quantitative targets and success metrics. This foundation helped ensure regions understood their role in supporting employees through the AI transition.

Equipping the distributed workforce.

Prosci coached McCarthy Certified Change Practitioners and provided strategies for supporting people managers. They mapped specific use cases—from superintendents finding PTO policies, to automating survey analysis—showing employees how AI helps them focus on high-value work.

Delivering education with flexible learning formats.

McCarthy deployed multiple learning approaches to reach employees, including peer group workshops and presentations for collaborative learning, educational materials from senior leaders and frontline managers via email, regional virtual training for distributed teams, video micro-training for specific skills, and field presentations tailored for jobsites. This multi-channel approach ensured every employee had access to the support they needed.

Building trust through listening and consistent communication.

Prosci played a key role in coaching leaders to use consistent updates and active listening to concerns about AI. McCarthy focused on combining this structured coaching with ongoing communication efforts to turn initial concern into confident, informed adoption of AI tools.

Accelerating results under tight timelines.

Prosci provided a structured consulting approach that supported the McCarthy team’s existing communications planning. McCarthy established feedback loops, informed a change agent network, and delivered adoption ahead of schedule—ensuring the platform was ready before an upcoming ERP implementation.

Creating portfolio visibility.

Beyond phase one of the project, Prosci developed a custom Change Portfolio Dashboard, integrating McCarthy’s three major AI initiatives in one view. The dashboard included risk assessments, sponsor mapping, timeline overlays, and modeling to enhance project decision-making and mitigate change saturation.

 "Having Prosci validate our approach and fill in knowledge gaps made a huge difference. They helped us see blind spots we wouldn't have caught on our own. It elevated our entire change management practice."  

 – Kitty Lichtenstein, Innovation Manager, McCarthy Holdings, Inc.  

Results

McCarthy's approach to the AI-powered work platform implementation delivered exceptional adoption rates, positioning them for immediate business impact and long-term AI adoption success:

90% active engagement in the first month—exceeding the original 70% target set for three months after technology implementation. This was not a spike that faded; sustained usage remained 85% monthly, indicating employee engagement with the messaging and ability to use the tool. Within the first 6 months, employees asked the tool more than 82,000 questions about policies, benefits, and systems.

Two months ahead of schedule—with cascading benefits. By reaching adoption targets early, project resources were available for other priorities. The timeline ensured the platform launched ahead of a major ERP implementation, accelerating change readiness and aligning with enterprise initiatives. This demonstrated how effective change management accelerates performance, not just reduces risk.

Synergistic platform adoption amplified impact. With the new AI-powered work platform available to employees, McCarthy planned to roll out ERP training using the AI tool as a key resource. Teams used the platform as a hub for finding ERP training and asking questions about the new application, increasing usage. Launching two platforms within a month of each other boosted adoption and showed how change management supported project success.

Leaders declared it one of the most successful tech rollouts they've ever had.  McCarthy emphasis on building trust resonated in high sentiment scores. Over 87% of surveyed employees had a positive response to the new platform in the first six months. This reflected strong employee confidence and enthusiasm for AI adoption.

Strong foundation for future AI enables business strategy. The successful rollout established organizational trust in AI, data integrity for advanced applications, proven change capabilities, and user confidence.

Portfolio visibility drives strategic decision-making. The custom Change Portfolio Dashboard gives McCarthy insight into three major AI initiatives, including risk levels, sponsor engagement, timeline conflicts, and modeling for optimal sequencing. The dashboard will be available for other purposes beyond just AI projects to help inform portfolio strategy and mitigate change saturation.

 "For the first time, we can manage change at an enterprise scale, not just project by project. The Change Portfolio Dashboard Prosci built shows us interdependencies we couldn't see before and helps us make calculated decisions around factors like resource allocation and timing. It's become essential for leading our company’s approach to AI transformation."  

– Ryan Soltes, Senior Analyst, McCarthy Holdings, Inc.  

 "This wasn't just about rolling out one AI tool—it was about proving we can do AI adoption at scale. The success of this effort gives us confidence to tackle future transformation initiatives to maintain our position as an innovation leader in commercial construction. We built organizational trust in AI and established the data integrity we need to keep moving forward."  

– Rico Bertucci, Vice President of Innovation, McCarthy Holdings, Inc.   

McCarthy collaborated with the Prosci consulting team to deliver exceptional results by building internal change management capabilities to sustain and accelerate AI adoption and technology implementation.