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Explore the Levels of Change Management

Advanced Change Management Roles in an ECM Setting

Written by Michelle Haggerty

3 Mins



Building role-based individual change competencies is an essential aspect of growing an enterprise change capability. Roles at the enterprise level are responsible for bringing a change management capability to life. But what specific roles—and what enhanced skillsets within these roles—do you need to build an enterprise change management capability?

Think about the five roles every change project needs to be successful. The table below demonstrates how these roles translate to the roles needed at the enterprise level:

Roles for Enterprise Change Management

Roles for Project Application

Executive Sponsor

Senior Leaders

Steering Committee

Change Practitioner

Core Team

Project Managers/Teams

Deployment Leader

People Managers

Change Champions

Frontline Employees

Change Management Trainers



Prosci Advanced Certification Tracks and Building ECM Capability

When building the Prosci Advanced Certification Tracks, Prosci focused on creating a professional pathway for individuals that can personally support and deploy an internal enterprise change management (ECM) capability and/or train those that will have that responsibility.

The Prosci Advanced Certification Tracks each have a specific outcome:

  • Advanced Certified Enterprise Deployment Leader: Lead a strategic deployment of change management capability in your organization
  • Advanced Certified Practitioner: Enhance your ability to apply change management to complex projects and increase project success
  • Advanced Certified Instructor: Facilitate Prosci's role-based trainings and certifications to build change management competencies throughout your organization

Connecting Advanced Track Roles with Enterprise Capability Roles

Advanced Certified Enterprise Deployment Leader

Enterprise change capability requires competencies in both the change roles (change practitioners, project teams) and the business roles (senior leaders, people managers, frontline employees). The Advanced Certified Deployment Leader gains the education, skills and experience to manage both the change roles and the business roles in a cohesive and structured way. They are also responsible for working with business leaders to set a future state vision, creating a strategic and tactical plan to get to the future state vision, implementing that plan and achieving that plan. It is not an easy job. No organization or individual should be expected to jump into such a role without guidance, education, coaching and experience.

This certification enables you to add structure and intent to your enterprise change capability development. Leverage your Prosci Advisor's knowledge and feedback throughout this track to support you as you support your organization's efforts in making meaningful progress towards increased change management maturity.

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Advanced Certified Practitioner

The role of a practitioner is to implement change management on a project. Bringing Enterprise Change Management to life should be treated as a project in order to be successful. Having individuals that understand the complexities and challenges of applying change management on large initiatives and have the skillset to overcome and navigate the complexities and challenges is hard to find. Without formal training and/or education, this can take years for an individual to develop. The Prosci Advanced Certified Practitioner receives the education, guidance and coaching to identify potential challenges and overcome them. This ensures that Project ECM is more likely to achieve success and that any other project taking place within the organization meets it intended outcomes.

The Advanced Practitioner Certification enables you to amplify your ability to achieve project results on increasingly complex initiatives.

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Advanced Certified Instructor

We previously mentioned that there are change roles (change practitioners, project teams) and there are business roles (senior leaders, people managers, frontline employees) that make Enterprise Change Management effective and successful. While some of the skill sets and responsibilities are innate within the individuals fulfilling them, that is a rarity. To help ensure that individuals at the change level and the business level fully understand what their responsibilities are during times of change and in support of enterprise change capability, training is needed.

There are always outside resources available to skill people up. You can also outsource some of these (we reiterate some of them…leadership is one role that can never be outsourced) to consultants that already have experience and skills needed. That said, if you truly want to build and maintain an enterprise capability in change management, all of these roles should be in-house. One of the more effective ways to do this is to have someone from within the organization that understands the politics, culture, opportunities and success available to bring training to life.

The Advanced Instructor Certification enables you to build individual competencies in change management through effective facilitation of Prosci's role-based training programs. Upon the successful completion of this advanced certification track, you will be able to bestow Prosci Change Management Certification to participants in practitioner programs within your organization. 

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What This Means for You

Enterprise Change Management takes structure and intent. As part of that structure and intent, it is important to identify individuals that can support the Enterprise Change Management initiative at the strategic deployment level, at the project level, and at the training level. These advanced certifications equip you with advanced skills pertaining to a specialization of choice in change management.


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