Explore the Levels of Change Management

Make the Case: Connect Change Management to Project Results

Susie Taylor

2 Mins


As change managers, we often find ourselves explaining what change management is and why it is important. This justification can sometimes feel like a never-ending cycle, which can drain our passion and energy. But we have compelling data to keep in our back pockets when we are convincing our senior leaders, project managers or clients why they should invest in change management. This data is the correlation of change management effectiveness and achieving project outcomes. Because the truth is that today, everyone wants outcomes.

Change Management Research

Since 2007, Prosci has analyzed the correlation between change management effectiveness and what we all want from our projects: outcomes. The correlation has been positive since we started this research, and has even increased in strength over time.

Here’s what we found in the most recent Best Practices in Change Management research

Correlation of change management effectiveness with meeting objectives_11e-4

Only 15% of projects with poor change management achieved their project outcomes, whereas 93% of projects with excellent change management achieved their project outcomes. The bottom line: projects with excellent change management are more than six times as likely to achieve their outcomes than projects with poor change management.

It gets even better! We also see positive correlations between change management effectiveness and projects staying on time and on budget.




Effective Change Management

If you’re a change manager, these correlations probably don’t surprise you. Instead, they validate what you already know from your experience. But you may be wondering how we determined what qualifies as poor, fair, good and excellent change management. During the research study, each research participant ranked twelve factors of change management effectiveness from strongly disagree to strongly agree. The overall scores determined their level of change management effectiveness.

Factors of change management effectiveness

How to Use the Change Management Data

You can use this data four ways when making the case for change management:

1. Appeal to senior leaders

When we work with senior leaders, these correlation graphs usually make an appearance in the first 10 minutes of our conversation. Why? Because it appeals to the goals and mindsets of executives—investing in what gets results. We also like to sneak in that their involvement as active and visible sponsors of change is a major part of "excellent change management" and, therefore, the results. The adage is that a picture is worth a thousand words, but in my experience, these graphs can be worth tens of thousands of dollars in funding and the immeasurable value of senior leaders who engage in change management.

2. Overcome objections to change management

Common objections to change management include, "It will slow down the project" and "It's an unnecessary overhead expense." Not only does change management correlate with achieving results, it also correlates with projects coming in on time and on budget. The data clearly refutes these common objections.

3. Secure funding and resources for change management

Build the Best Practices in Change Management research into your business case for change management when you’re trying to secure change management funding and resources for a project. Connecting these resources to greater effectiveness and a greater likelihood of achieving outcomes makes a compelling case to fund change management.

4. Get a seat at the project table

Do you have to elbow your way into project team meetings? Many change managers do. Use the data to appeal to project leaders by connecting what you do to what they care about—delivering results on time and on budget.



Susie Taylor

Susie Taylor

Susie Taylor is a passionate advocate of personal and organizational change. As a former Change Advisor for Prosci, she partnered with organizations to implement change management strategies that drive adoption and results while fostering a positive employee experience. Today, Susie serves Prosci as the U.S. Chief of Staff. She has a master's degree in applied positive psychology from the University of Pennsylvania, where she has also served as an instructor.

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