Focusing on the people side of change

The Prosci ADKAR® Model is one of the most widely requested and sought-after models for change management. Backed by 20 years of Prosci research, the model is based on the common—yet often overlooked—reality that organizational change only happens when individuals change.

The ADKAR Model drives powerful results by supporting individual changes to achieve organizational success. The model offers a structured approach to ensure that each individual experiencing change moves through the five phases necessary to make overall change successful.

Learn more about ADKAR

Prosci’s ADKAR Model is the best framework to prepare individuals to accept a significant change and thrive in a new way of doing business.

Leslie W. Lenser,
Texas A&M University

What makes the Prosci ADKAR Model so successful?

Prosci's change management methodology and ADKAR Model are continually developed based on research since 1998 with over 4,500 participants. The methodology and model are unique. They come from real project leaders and teams reflecting on what worked, what didn’t work, and what they would do differently on their next project or change initiative.

At its core, Prosci's methodology is the collective lessons learned across the globe by those implementing change.

Learn how to apply ADKAR

The ADKAR process is effective and powerful. The systematic progression toward change enables proper buy-in and readiness. It has helped our company and clients. PROSCI is a choice business partner.

Shannon Cassidy,
Bridge Between, Inc.

Why do I need to apply the ADKAR Model to my change initiatives?

When organizational change initiatives fail, it isn’t necessarily because the change solution is ineffective. Most failure happens on the people side:

  • Employees don’t understand the benefits of adopting new technologies and tools
  • Employees aren’t prepared to be successful in the new environment
  • Leaders aren’t equipped to sponsor change and manage resistance effectively
The ADKAR Model paves the way for successful change by equipping people with a common language for change. It enables leaders to plan and guide change activities, and it helps individuals within your organization see themselves as part of the solution.
Learn about driving change

Working our Adoption and Change Management program through the ADKAR Model gave us a higher degree of engagement. We were treating people differently.

Jean-Claude Monney,