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How to Get Support and Funding for Change Management Training

For Individuals

How to Get Support and Funding for Change Management Training
Ready to build your change management expertise but need help making that case for your learning and development budget? Here's your complete guide to getting support for attending Prosci's Change Management Certification Program. Organizations, budgets, and the projects you support vary widely, so your justification must be tailored. What matters most to your organization? Use the appropriate content, links and discussions to help substantiate your unique case. The Reality: Change Isn't Slowing Down—And Neither Should Your Skills Complex organizational change continues to accelerate. ERP and CRM implementations, digital transformations, process improvements, and organizational restructures are happening at unprecedented speed. When budgets tighten and revenue dips, getting change right the first time becomes critical to your organization's success. The stakes are higher than ever. Project failures cost more than missed deadlines and budget overruns—they impact your organization's competitive position, employee engagement, and bottom line. Leaders today need effective strategies to navigate change, prevent and mitigate resistance, and achieve results—that's where Prosci's Change Management Certification can help. Immediate Organizational Benefits of Prosci Change Management Training Does your manager know that effective change management helps you save money and time, and increase return on investment (ROI) on projects? When budgets are tight and revenue dips, it’s more important than ever to achieve the higher levels of adoption and project success that change management delivers. Here’s why attending Prosci’s Change Management Certification Program now will help your organization: 1. Complex change demands structured approach Prosci research shows that ERP and CRM systems implementations, electronic health record systems implementations, IT software and hardware upgrades, and global digital transformations are still happening. The same goes for process improvements, culture changes, reorganizations, mergers, office relocations, and other organizational changes. 2. Project failures carry hidden costs Rework, budget overruns, and missed deadlines create cascading costs throughout your organization. Getting changes right the first time matters more when funding is limited and every project must deliver expected ROI. Our research shows that projects with effective change management are 7X more likely to meet or achieve project objectives. When resources are tight, this success rate difference becomes a competitive advantage your organization can't afford to ignore. Correlation of Change Management Effectiveness With Meeting Objectives 3. Methodology drives results Among our research participants who applied a particular methodology, 59% achieved good or excellent levels of change management effectiveness, while only 26% achieved the same success with unstructured approaches. Structure creates predictable success. Impact of Use of a Methodology on Overall Change Management Effectiveness 4. Hands-on experience means immediate application During the program, you work on a real project from your organization with expert guidance. After three days, you emerge with a strategy for your unique change and solid progress on tactical plans to jumpstart your success. 5. Digital tools guide ongoing practice Prosci's digital tools, including Proxima, guide you through the change management process and support your work with data and insights to achieve more successful change outcomes. 6. Change management increases people-dependent ROI If your project's success depends on people adopting and using new processes or technology, change management helps you achieve expected ROI. The more a project's benefits depend on adoption and usage, the larger the contribution effective change management makes. Connect Training Investment to Project ROI Speak your leaders' language—ROI. Here's how to demonstrate certification value in terms your executives understand: Calculate your project's people-dependent ROI Think about a specific project in your organization that needs effective change management. Identify or estimate how much your organization is spending on the project. Use this equation: Project ROI = (Expected Project Benefits - Project Costs) / Project Costs Example: A software upgrade costs $1M and expected benefits are $2M. Project ROI appears to be $1M. But here's the critical insight: Because a significant portion of project ROI likely depends on people adopting and using the technology, you must evaluate the people-dependent portion of the ROI. Identify risk in your ROI Some expected benefits will be independent of adoption and usage—like lower maintenance and license fees from implementing new software. But other benefits come from employees using the software effectively in their work, producing benefits of more accurate and timely data, improved performance, streamlined processes, and fewer errors. These people-dependent benefits are realized when impacted employees adopt and use the new software effectively. The upshot: The more a project's benefits depend on adoption and usage, the larger the contribution effective change management makes. If 80% of your $1M ROI depends on adoption and usage, $800K is at issue—and at risk. Talking Points for Informal Conversations With Managers You know Prosci’s global reputation and value, but your manager may not. These talking points can help you discuss the value of Prosci Change Management Certification at the high level managers prefer: Proven best practices Prosci is widely recognized as a global leader in change management research and training—more than 80% of the Fortune 100 choose Prosci. Attending their certification program provides access to the latest industry research, best practices, frameworks, and methodology, ensuring our change management initiatives are based on the most up-to-date and effective strategies. Comprehensive curriculum Prosci's certification program offers comprehensive curriculum covering all aspects of change management, from planning and implementing change initiatives to addressing resistance and building employee engagement. The program's focus on practical application ensures I gain the knowledge and skills necessary to successfully lead change efforts within our organization. Prosci's Change Management Certification provides continuing education credit for many industry certifications like the CCCMP. Prosci is an ACMP Qualified Education Provider and our certification program provides 23 hours toward earning your CCMP. People-focused methodology The Prosci ADKAR® Model, which is at the core of the Prosci Methodology, is widely implemented across organizations around the world. Because organizations change one person at a time, learning to apply the Prosci Methodology will equip me to effectively identify and address resistance, and guide our employees through the stages of Awareness, Desire, Knowledge, Ability and Reinforcement at scale, ensuring greater adoption and usage of project changes and organizational initiatives. Enhanced ROI Effective change management is directly linked to improved project outcomes and ROI. The latest correlation research shows that organizations with effective change management practices are seven times more likely to achieve project objectives. By attending the Prosci program, I will be equipped with the skills to maximize ROI by minimizing resistance, accelerating adoption, and mitigating project risks. Cost savings Poorly managed change efforts can result in significant costs, including delays, rework and employee disengagement. By attending the Prosci program, I will gain the knowledge and tools to proactively manage resistance, address employee concerns, and minimize disruptions, ultimately leading to cost savings for our organization. Better engagement and morale Change initiatives can often create uncertainty and resistance among employees, leading to decreased morale and productivity. By becoming certified in change management, I will be able to effectively communicate the benefits of change, engage employees throughout the process, and ensure that their concerns are addressed. This will result in greater employee satisfaction, improved morale and increased productivity. Competitive advantage In today's fast-paced business environment, organizations that can successfully adapt to change gain a significant competitive advantage. Attending the Prosci program will equip me with the skills and knowledge to lead successful change efforts, enabling us to respond more effectively to market shifts, industry trends and customer demands. A Template for Requesting Approval Need more help crafting your case for attending change management training? Use the template below to begin drafting your formal request for support and funding: Subject Line: Prosci Certification Approval Request Dear [Insert Approver's Name], I would like to attend Prosci's three-day Change Management Certification Program. The session takes place [insert dates] and will be [delivered online / held at (VENUE NAME) in (CITY)]. Attending this program will give me the knowledge and tools to help our change projects succeed by improving employee adoption and usage. I will also earn the Prosci Certified Change Practitioner credential. Prosci is a world leader in the change management field and has partnered with 80% of Fortune 100 companies. Based on 25 years of industry-leading benchmarking research from change management professionals around the world, Prosci's Change Management Certification Program includes the latest methodology, processes and digital tools, which will continue to guide my project work after the program. The Prosci Change Management Certification Program is an interactive, experiential session. To attend, I need to bring an active project so I can apply the methodology, process and tools to it as I learn them. I propose bringing my [Insert Project Name] project. As you know, [Insert Project Name] is an important effort in our organization, and we are expecting the following benefits, results and outcomes from the project: [Insert project benefit, result and outcome] [Insert project benefit, result and outcome] [Insert project benefit, result and outcome] The ultimate benefits realized from [Insert Project Name] will depend on employee adoption and usage, which is the essence of change management. Prosci's research shows that projects with effective change management are seven times more likely to meet or achieve objectives than those with no change management. By attending this program, I can bring those odds of success to [Insert Project Name]. I am seeking budget approval to cover the cost of registration, [Insert tuition in local currency]. If any of my teammates can join me, we will benefit from working together on a project. Plus, each of them will receive a $500 discount on tuition. I will arrange for others to cover my responsibilities while I attend training. Please accept this proposal. I am confident that upon completing the program, I will have a solid strategy and a start on the key change management plans needed for [Insert Project Name], as well as the change management skills to drive success on new projects and initiatives. Thank you for your consideration, [Insert Your Name] Get Approval and Budget for Change Management Training Change management expertise isn't optional in today's business environment—it's essential for organizational success. The question isn't whether you need these skills, but whether you'll develop them before your next critical project begins. Ready to make your case? Use this framework to demonstrate the value of Prosci certification to your organization. When you can show clear ROI and competitive advantage, approval becomes the obvious choice. Ready to build change management capability that drives results? Learn more about Prosci Change Management Certification and take the first step toward change done right.
Using Plain Language Questions to Enable More Effective Change

For Individuals

Using Plain Language Questions to Enable More Effective Change
Like any discipline, change management has a distinct language. This language enables practitioners to communicate clearly, consistently and effectively about what a change means in terms of working differently, anticipated impacts, desired goals, and how success will be measured. However, when you ask change leaders and others engaged with a change what certain terms mean to them, the answers can vary significantly due to differing perceptions of the intent and nature of the change. Change practitioners can use simple yet powerful plain language questions to establish a common understanding of a change, ensure alignment on why the change is needed, and more. Prosci 3-Phase Process and Plain Language Questions Effective change is ultimately about engaging people, working with and through others to achieve success. But when working collaboratively with others, using jargon and buzzwords creates unnecessary barriers. Asking simple, plain language questions can remove these barriers and get all stakeholders on the same page. The Prosci 3-Phase Process incorporates plain language questions into each of the three phases. The Prosci 3-Phase Process is a structured and scalable process for driving organizational change and one of three main components of the Prosci Methodology. Each phase of the Prosci 3-Phase Process includes three stages, which describe key activities to complete along with associated plain language questions that make the Prosci 3-Phase Process easy to understand and accessible to non-practitioners. Phases, stages and plain language questions Within Phase 1 – Prepare Approach, each of the three stages has associated plain language questions that help stakeholders understand the overarching goal of the change management strategy. Define Success: What are we trying to achieve? Define Impact: Who has to do their jobs differently and how? Define Approach: What will it take to achieve success? The three stages and associated plain language questions of Phase 2 – Manage Change define the work change practitioners do during the major portion of the lifecycle of a change initiative. Plan and Act: What will we do to prepare, equip and support people? Track Performance: How are we doing? Adapt Actions: What adjustments do we need to make? The plain language questions that clarify efforts and activities for Phase 3 – Sustain Outcomes set clear expectations about progress, sustainment activities, and responsibilities for maintaining successful results of the change. Review Performance: Now, where are we? Are we done yet? Activate Sustainment: What is needed to ensure the change sticks? Transfer Ownership: Who will assume ownership and sustain outcomes? The power of plain language questions in change management Why should we use plain language questions in change management? Because when we ask, we learn. Questions spur the exchange of ideas, uncovering often surprising insights. The answers provided can fill in gaps in our understanding, revealing important information we might have missed. Questions pull ideas from others and engage them in finding the answers. And many minds working together increases the odds of coming up with the best ideas, options or solutions. Asking good questions also focuses energy and attention, guiding people to think about the right things at the right time. A good question can get a team unstuck and completely shift their energy. Finally, we know from Prosci’s research that involving people directly in a change management effort builds trust and fosters positive working relationships that produce better change outcomes. 5 ways to use plain language questions in change management The ability to select and ask effective plain language questions is an essential skill for change practitioners. The plain language questions defined for the Prosci 3-Phase Process can enhance your change management efforts in the following ways: Explain change management to your sponsor or project team, so they understand what it is and why it is critical to achieving successful outcomes Establish a clear definition of success for a change Onboard a primary sponsor when starting a change initiative Engage a team to collaborate and share information Reflect on progress or issues when completing a phase Better Outcomes From Change Using Plain Language Questions When we ask questions, we create opportunities to engage people in a change and make them feel valued. Plain language questions offer a simple, yet effective way to get and keep change leaders, impacted individuals and groups aligned throughout the change process—while setting up yourself and your organization for success.

Projects and Initiatives

How to Start Managing Change When the Change is Unclear

Projects and Initiatives

How to Start Managing Change When the Change is Unclear
Being involved early in a change is always a good thing. In fact, Prosci research shows a direct correlation between starting change management early and meeting or exceeding project objectives. Although engaging early can be a challenge when specific details are unclear or still emerging, waiting has consequences. Don’t let this dilemma make you feel stuck. You can add significant value when you start early, even with incomplete information. Consequences of Starting Change Management Late During times of extreme uncertainty, waiting to have complete information may feel like the best way to avoid rework, save costs, and keep employees well-informed. But waiting to implement change management activities later in the project lifecycle creates a new set of problems. The result can undermine project outcomes and your overall change management efforts. Fortunately, Prosci research offers useful guidance you can apply immediately to keep your changes moving, no matter how incomplete the project information. What To Do When Incomplete Information Exists Given a lack of information about a project solution and design, what can you realistically do at project initiation to move your project and people forward with an important change? Participants in Prosci’s Best Practices in Change Management benchmarking research shared several helpful approaches. These ideas remain valid today and are considered evergreen. Top suggestions for actions include: 1. Create a communications plan to describe the desired results and need for change Communicate details of the change openly and often to increase transparency and awareness of the change. Include desired results, the need for change, and current information gaps. Establish expectations for communication surrounding the change by designating structured channels. 2. Analyze the organizational climate, risks, and areas of resistance Use systematic, measurable assessments to analyze the organizational climate and its reaction to change. Common measures include change impact analyses, change readiness assessments, organizational culture assessments, and change saturation assessments. Identify and document common or historical risks, areas of resistance, and pain points for both the organization and the project. Percentage of Resistance Seen as Avoidable 3. Identify stakeholders and involve them in the solution design Perform a stakeholder analysis to identify and categorize stakeholders according to the extent the change will affect them. Involve stakeholders and end users in the design of the solution, corresponding with their proximity to the change to encourage engagement. 4. Develop a flexible, high-level change management plan Create a high-level change management plan that identifies deliverables from the change management function, timing of those deliverables, and required resources. Design this plan flexibly, allowing for adjustments according to future insights and information. 5. Coordinate change management and project management plans Incorporate change management actions into project management plans from the beginning of the project to establish change management as a valuable component. Express the need for change management in a business case and document tangible benefits, return on investment (ROI), and statistics on change management success. Logically relate change management activities to the project plan and deliverables in the project schedule. 6. Identify and solicit support from sponsors of change Identify change sponsors at the project’s initiation to identify and remedy resistance within leadership. Establishing support from change sponsors clearly and coherently guides the change in a manner consistent with the project’s goals and timeline. 7. Designate and educate a change management team Designate members of a change management team and educate them fully on the change management methodology chosen for the project. The change management team should build a fundamental understanding of the process to be used across stakeholder groups by explaining the basic roles and steps of the methodology. Clarity During Uncertain Times Before joining Prosci, I led the change management practice at a large healthcare organization for eight years. After training, coaching and supporting many talented change practitioners, I know well the pressure to produce a change management plan with incomplete information. Over the years, I have shared the insights above more than any other research. It continues to help countless practitioners prepare and support people during change and uncertain times. I hope it helps you too.
5 Ways to Help Sponsors Build a Coalition of Support for Change

Projects and Initiatives

5 Ways to Help Sponsors Build a Coalition of Support for Change
One of the key roles of sponsors during any change is to build a coalition of support among important stakeholders in the organization. With such a coalition, organizational changes are far more likely to succeed. Yet, sponsors often fail to demonstrate support for the project in words and actions. Here’s how you can help your primary sponsor build the coalition of support your project changes need for success. The ABC's of Effective Sponsorship When managing change, practitioners depend on executive leaders to perform the ABCs—an acronym for the three key roles a sponsor must perform to be an effective leader of change. A sponsor must be Active and visible throughout the life of the project, Build a coalition of support, and Communicate directly with employees. Of these critical activities, building a coalition of support can elude even the most well-intentioned sponsors. In the twelfth edition of Prosci's Best Practices in Change Management benchmarking research report, 36% of respondents say it's the role sponsors struggle most to fulfill during change. Why? The most common reason is that sponsors don’t understand their role. In the study, project teams report that half their sponsors have no understanding or only some understanding of their role in managing the people side of the change. And 18% of participants report that their sponsor underestimated or misunderstood the people-side impacts of a project. It stands to reason that only 33% of respondents found their sponsors effective or highly effective at building a coalition of support. Effective Sponsor Coalitions Although some changes are small enough that a single sponsor will suffice, most organizational changes impact multiple business groups and require multiple sponsors. This sponsor coalition consists of the primary sponsor along with other sponsors throughout the organization, who support changes by conducting key activities within their respective groups. Prosci research shows that effective sponsor coalitions: Engage across the organization Create, coach and maintain a network of active and committed change agents Communicate the importance of role-modeling the change, and encourage senior leaders to participate and support the change Cultivate management support of the project Ensure alignment of expectations among people managers Clarify roles Solicit and openly receive management feedback Your goal as a practitioner is to enable sponsors as they enlist peers, help these peers understand why they must advocate or “role model” the change for employees, and ensure that peers follow through on the commitment. As change enablers, you and the change team provide coaching and guidance, and work with sponsors to facilitate key activities and actions as needed. Why Build a Sponsor Coalition? When sponsors fail to lead by example, promote or champion the change adequately, or otherwise “walk the talk” for successful change, they can negatively impact a project’s chances for success. Bottom line, people generally won’t commit to a change to any greater extent than the sponsor does. And Prosci research consistently shows that projects with an extremely effective sponsor meet or exceed objectives nearly three times as often as projects with a very ineffective sponsor. 5 Ways To Help Your Sponsor Build a Coalition There are many paths to building an effective coalition, depending on the change and your organization’s needs. The key is to ensure that sponsors are well informed and equipped to gain commitment from peers and stakeholders. Here are five tips for building a coalition of support. 1. Present a compelling case for the change Executives and managers value facts, data and outcomes. You make their job easier by equipping them with the right information and research to make a compelling case for change with colleagues. Such information includes benefits of success, reduced likelihood of resistance, and risks of not changing. 2. Use tailored and plain language Leaders are often unfamiliar with change management terms. Your words will resonate when you communicate in plain-spoken terms and tailor the conversation to the specific areas of the organization that will experience the change. 3. Build out a Sponsor Coalition Map Analyzing sponsor commitment and alignment across the organization helps you and your sponsor drive the Awareness, Desire and Reinforcement elements of the ADKAR Model. Diagramming this in an organizational chart enables you to visualize the level of support you have for a change in each business group, analyze the overall health of the coalition, pinpoint required actions, and identify risks to your change effort. Prosci Sponsor Coalition Map 4. Equip sponsors and change agents Most sponsors have Awareness of the importance of their role and the Desire to be an effective sponsor. However, few have received opportunities to develop their Knowledge of what effective sponsors actually do. Hosting a Change Management Sponsor Briefing addresses this issue by clearly connecting change management to business success and detailing the sponsor’s critical role in enabling that success with support from stakeholders. Once you establish this baseline understanding, you can implement biweekly meetings with sponsors and coalition members to share updates, clarify confusion and remove roadblocks. 5. Coach sponsors Periodic, one-on-one coaching sessions help sponsors translate their Knowledge into Ability. Change teams can also enlist effective sponsors to coach new or less effective sponsors in change management. Leading Change Behind the Scenes Building a sponsor coalition is a critical aspect of the executive sponsor’s employee-facing role in change. As a practitioner, your role in that effort is to work behind the scenes—enabling the sponsor’s success through effective planning, coaching, education and skill building. Working together, you can help your primary sponsor demonstrate meaningful support for the change in both words and deeds while building an effective coalition of support for the change across your organization.

Enterprise

Mastering Organizational Change: Turn Big Challenges Into Successes

Enterprise

Mastering Organizational Change: Turn Big Challenges Into Successes
Organizations face growing challenges with transformations. Complex initiatives, compressed timelines and competing priorities create a perfect storm that causes changes to fall short. The most pressing question for leaders isn't whether to manage change but how to ensure that significant investments lead to business outcomes. Let's examine four critical challenges organizations face today—and how applying advanced change management approaches make them manageable, achievable opportunities. Costs of Inadequate Change Management Despite a growing understanding of the importance of change management, organizations continue to struggle with transformation success, especially with complex initiatives like ERP implementations and digital transformation. For example, Prosci’s Best Practices in Change Management – 12th Edition study revealed that 41% of IT software implementations only partially met objectives, and another 4% failed outright. ERP system projects and culture changes fared slightly worse. Change initiatives that fall short of expectations result in: Delayed implementations that postpone benefits realization Technology investments that never deliver promised returns Employee disengagement and increased turnover Reduced productivity during extended transition periods Diminished leadership credibility after repeated change failures The root causes of these challenges? Often, they involve specific gaps in change capability. Is Your Organization Equipped to Succeed? Critical Questions to Ask Before launching any significant transformation, leaders should honestly evaluate their organization's capability to manage change. Prosci's more than two decades of research involving more than 10,000 change practitioners identifies critical success factors that determine change outcomes. Ask these essential questions to understand whether you’re equipped to succeed: Do you have active and visible executive sponsorship? Prosci’s Best Practices in Change Management research consistently identifies this as the top contributor to success. The reverse is also true. Ineffective sponsorship correlates with a 27% project success rate. Is your executive sponsor personally engaged, publicly supporting the change, and building a coalition with other leaders? Correlation of Sponsor Effectiveness With Meeting Objectives Has your organization defined a clear change management strategy? Have you developed a comprehensive approach tailored to your organization's unique needs and culture, or are you relying on generic templates? Do your dedicated change resources have advanced capabilities? Are your change practitioners equipped with the specialized skills needed to support today’s complex transformations? Can you effectively address resistance at all levels? Do you have sophisticated mechanisms to identify, prevent, mitigate and address resistance across the organization? Prosci Research on Avoidable Resistance Do you measure change adoption and its impact on results? Failing to measure performance correlates with project success just 24% of the time, according to our research, as compared with 76% for those who do measure. Have you clearly defined what success looks like? Even if you do measure, you’re far more likely to succeed if your goals are well-defined. In our research, 80% of respondents with well-defined objectives met or exceeded them, compared with only 25% of those who did not measure. Have you clearly defined the goals and objectives for your change? And do you know how to measure them? How Defining Goals and Objectives Correlates With Success Source: Prosci Research Hub, ©2023 Change management equips you to answer these questions with a resounding yes. Our research shows that projects with excellent change management are seven times more likely to meet objectives than those with poor change management. If you answered "no" to any of the questions above, your approach needs a closer look before taking a risk on any complex transformation. Correlation Between Change Management Effectiveness and Meeting Objectives Advanced Change Management for Organizational Challenges Understanding your organization's change capabilities is only the first step. The next critical step is addressing the specific challenges—and ability gaps—that threaten your success. Organizations face four common obstacles that require advanced change management skills to overcome effectively. By identifying which of these challenges most affects your initiatives, you can target your improvement efforts where they'll deliver maximum impact. Let's examine each challenge and the advanced solutions that can transform your results. Challenge #1: Establishing and maintaining healthy conditions for project success What do healthy projects and initiatives have in common? They have strong leadership and sponsorship, project management, and change management, as well as a shared definition of success. But what happens when your organization is unaware of project health issues or your teams lack the skills to identify them? Warning signs that go unnoticed until the initiative is significantly off track can lead to costly delays and rework, and even project failure. Solution: Proactively manage project health Prosci Change Triangle (PCT) Our Improve Project Health program equips your change team to identify warning signs of project failure before they become critical issues. Learning to apply the Prosci Change Triangle (PCT) Model with advanced approaches equips your change practitioners with next-level skills not taught in our certification program, such as how to: Assess project health – Knowing a project’s health at a point in time helps organizations proactively address risks before they emerge. The PCT Model provides a holistic look at the aspects and factors that matter most to change success. Align project and change leaders – Getting people to a shared vision of change can be challenging. The PCT Model provides the anchoring factors for stakeholders to discuss and align around. Identify project risks – Knowing a problem exists is different from knowing the problem. The PCT Model identifies 40 specific factors across four aspects, each of which can be the source of potential risks to project success. Track project success – knowing a project’s health over time helps leaders identify and act on negative and positive trends in the trajectory of a project. Using the PCT Model enables change practitioners to capture and share snapshots of project health throughout the project lifecycle. Identify adaptive actions – Any number of potential actions can be taken on a project, but which will be the most valuable? The PCT Model offers a simple way to identify the specific options that improve overall project health. Inform enterprise change management – Understanding patterns of project health across multiple projects can unlock enterprise insights. With the PCT Model, leaders can identify organizational strengths and areas of opportunity to increase change success. Mastering these advanced skills and activities improves your organization’s potential to achieve project objectives and organizational benefits. “The in-depth focus on the PCT was excellent. Prosci has expanded on this topic in a highly meaningful way and provided exceptional tools to leverage the PCT to its full potential.” —Program Participant Challenge #2: Resistance limits adoption and usage of the change Resistance management is an essential skill in change teams. Organizations tend to underestimate the impact of resistance on projects, teams and the people impacted by changes. Too often, leaders only support resistance management efforts after significant issues hold the project back, which results in subpar outcomes at best. Solution: Remove barriers to adoption Prosci ADKAR Model The ADKAR® Model Mastery Level 1: Prevent Change Resistance program transforms how organizations approach resistance. Instead of reacting negatively or blaming people experiencing barriers, your practitioners acquire advanced skills to prevent resistance before it starts. The program builds their ability to: Apply the ADKAR Model to prevent resistance Build an ADKAR Blueprint to enable change readiness Engage and involve impacted people and key business leaders Activate change leaders This advanced program also focuses on scaling change for impacted groups of all sizes, shares a cascading approach to role activation, and provides access to hundreds of detailed activities and tactics not offered in our Certified Change Practitioner Program. By shifting from reactive resistance management to proactive readiness building, organizations shift mindsets about resistance, conserve valuable project resources, and maintain momentum throughout changes. “It was just generally helpful for experienced practitioners to take their practice to the next level. As the director of my team, I’m not usually a change lead anymore, But I think sending my more senior folks would be great.” —Program Participant Challenge #3: Persistent barriers to adoption Even with careful planning during complex changes, people can continue to experience barriers that limit adoption and usage. When these barriers go unaddressed, your people and organization suffer and the project or initiative stalls. Even when your practitioners have been managing changes for years, they face difficult and new resistance-related issues that need a nuanced approach. Solution: Targeted barrier resolution The ADKAR Model Mastery Level 2: Resolve Change Barriers program provides advanced techniques for identifying and addressing persistent barriers to adoption. Working with experienced peers and seasoned facilitators, your practitioners learn specialized techniques to: Apply the ADKAR Model to resolve barriers Track ADKAR outcomes Analyze ADKAR Assessments to identify root causes Resolve persistent barrier points This capability proves particularly valuable for high-risk transformations where people need significant support to address barriers, such as an ERP implementation, adoption of AI tools, or an organizational restructuring. “I had no idea how rich the content and guidance would be. I learned a lot from the other participants and even more from the process and information in Knowledge Hub.” —Program Participant Challenge #4: Missed ROI due to misunderstanding what success looks like or how to track and measure Organizations and change teams struggle to quantify how change management activities contribute to business outcomes. Without this connection, important change work remains vulnerable to budget cuts and is perceived as “nice to have” instead of essential to project success. Solution: Performance-focused change management Change Management Performance The Achieve Change Performance program transforms how organizations measure change impact using the Prosci Change Performance Framework. Advanced practitioners learn to: Define clear metrics that connect adoption to business results Track and measure change performance indicators aligned with organizational objectives Translate people-side progress into business value language that resonates with executives Demonstrate the ROI of change management investments with tangible data This capability shifts perceptions of change management from a support function to a strategic enabler of business results, securing both resources and executive support for critical initiatives. “It’s so important to put data behind change management work to keep leadership engaged and supportive of the work.” —Program Participant The Path Forward: Investing in Advanced Change Management Organizations ready to address these challenges should consider strategic investments in advanced change capabilities. Prosci's advanced training and certification track offers a unique opportunity to elevate the skills your practitioners have gained since becoming a Prosci Certified Change Practitioner. Now, through Prosci’s Model Mastery programs, change practitioners can learn to tackle more complicated and complex change challenges. And those who complete all four programs can earn the Prosci Certified Advanced Change Practitioner (PCACP) designation. Building advanced capabilities in your practitioners delivers advanced skills that yield multiple returns for your organization, including: Faster speed-to-value – Ready-to-use resources help your teams quickly and efficiently engage key stakeholders in change management activities. Improved cross-functional alignment also accelerates your change and business decision-making. Greater focus on outcomes – Achieve results and outcomes for even the most complex change challenges—and clearly demonstrate a measurable connection between change activities and business results. More productive collaboration – Strengthen partnerships among change teams, sponsors and senior leadership with solid metrics to rally around. As a result, you’ll connect with senior leaders on what matters most: ROI. Stronger change leadership – Empower senior leaders and other stakeholders to effectively lead the people side of change. Building on existing change capabilities with advanced practitioners is especially impactful for supporting key business areas. In today's environment of continuous disruption, organizations can't afford to approach complex change without the right tools. Advanced change management isn't just a project enhancement—it's a strategic necessity for business success.

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See Results

Learn how organizations around the world are succeeding at change by partnering with Prosci.

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