How to Get Support and Funding for Change Management Training

Ready to build your change management expertise but need help making that case for your learning and development budget? Here's your complete guide to getting support for attending Prosci's Change Management Certification Program. Organizations, budgets, and the projects you support vary widely, so your justification must be tailored. What matters most to your organization? Use the appropriate content, links and discussions to help substantiate your unique case.

The Reality: Change Isn't Slowing Down—And Neither Should Your Skills

Complex organizational change continues to accelerate. ERP and CRM implementations, digital transformations, process improvements, and organizational restructures are happening at unprecedented speed. When budgets tighten and revenue dips, getting change right the first time becomes critical to your organization's success.

The stakes are higher than ever. Project failures cost more than missed deadlines and budget overruns—they impact your organization's competitive position, employee engagement, and bottom line.  Leaders today need effective strategies to navigate change, prevent and mitigate resistance, and achieve results—that's where Prosci's Change Management Certification can help.

Immediate Organizational Benefits
of Prosci Change Management Training

Does your manager know that effective change management helps you save money and time, and increase return on investment (ROI) on projects? When budgets are tight and revenue dips, it’s more important than ever to achieve the higher levels of adoption and project success that change management delivers.

Here’s why attending Prosci’s Change Management Certification Program now will help your organization:

1. Complex change demands structured approach

Prosci research shows that ERP and CRM systems implementations, electronic health record systems implementations, IT software and hardware upgrades, and global digital transformations are still happening. The same goes for process improvements, culture changes, reorganizations, mergers, office relocations, and other organizational changes. 

2. Project failures carry hidden costs

Rework, budget overruns, and missed deadlines create cascading costs throughout your organization. Getting changes right the first time matters more when funding is limited and every project must deliver expected ROI.

Our research shows that projects with effective change management are 7X more likely to meet or achieve project objectives. When resources are tight, this success rate difference becomes a competitive advantage your organization can't afford to ignore.

Correlation of Change Management Effectiveness With Meeting Objectives

3. Methodology drives results

Among our research participants who applied a particular methodology, 59% achieved good or excellent levels of change management effectiveness, while only 26% achieved the same success with unstructured approaches. Structure creates predictable success.

Impact of Use of a Methodology on Overall Change Management Effectiveness

4. Hands-on experience means immediate application

During the program, you work on a real project from your organization with expert guidance. After three days, you emerge with a strategy for your unique change and solid progress on tactical plans to jumpstart your success.

5. Digital tools guide ongoing practice

Prosci's digital tools, including Proxima, guide you through the change management process and support your work with data and insights to achieve more successful change outcomes.

6. Change management increases people-dependent ROI

If your project's success depends on people adopting and using new processes or technology, change management helps you achieve expected ROI. The more a project's benefits depend on adoption and usage, the larger the contribution effective change management makes.

Connect Training Investment to Project ROI

Speak your leaders' language—ROI. Here's how to demonstrate certification value in terms your executives understand:

Calculate your project's people-dependent ROI

Think about a specific project in your organization that needs effective change management. Identify or estimate how much your organization is spending on the project.

Use this equation:

Project ROI = (Expected Project Benefits - Project Costs) / Project Costs

Example: A software upgrade costs $1M and expected benefits are $2M. Project ROI appears to be $1M.

But here's the critical insight: Because a significant portion of project ROI likely depends on people adopting and using the technology, you must evaluate the people-dependent portion of the ROI.

Identify risk in your ROI

Some expected benefits will be independent of adoption and usage—like lower maintenance and license fees from implementing new software.

But other benefits come from employees using the software effectively in their work, producing benefits of more accurate and timely data, improved performance, streamlined processes, and fewer errors. These people-dependent benefits are realized when impacted employees adopt and use the new software effectively.

The upshot: The more a project's benefits depend on adoption and usage, the larger the contribution effective change management makes.

If 80% of your $1M ROI depends on adoption and usage, $800K is at issue—and at risk.

Talking Points for Informal Conversations With Managers

You know Prosci’s global reputation and value, but your manager may not. These talking points can help you discuss the value of Prosci Change Management Certification at the high level managers prefer:

Proven best practices

Prosci is widely recognized as a global leader in change management research and training—more than 80% of the Fortune 100 choose Prosci. Attending their certification program provides access to the latest industry research, best practices, frameworks, and methodology, ensuring our change management initiatives are based on the most up-to-date and effective strategies.

Comprehensive curriculum

Prosci's certification program offers comprehensive curriculum covering all aspects of change management, from planning and implementing change initiatives to addressing resistance and building employee engagement. The program's focus on practical application ensures I gain the knowledge and skills necessary to successfully lead change efforts within our organization.

Prosci's Change Management Certification provides continuing education credit for many industry certifications like the CCCMP. Prosci is an ACMP Qualified Education Provider and our certification program provides 23 hours toward earning your CCMP.

People-focused methodology

The Prosci ADKAR® Model, which is at the core of the Prosci Methodology, is widely implemented across organizations around the world. Because organizations change one person at a time, learning to apply the Prosci Methodology will equip me to effectively identify and address resistance, and guide our employees through the stages of Awareness, Desire, Knowledge, Ability and Reinforcement at scale, ensuring greater adoption and usage of project changes and organizational initiatives.

Enhanced ROI

Effective change management is directly linked to improved project outcomes and ROI. The latest correlation research shows that organizations with effective change management practices are seven times more likely to achieve project objectives. By attending the Prosci program, I will be equipped with the skills to maximize ROI by minimizing resistance, accelerating adoption, and mitigating project risks.

Cost savings

Poorly managed change efforts can result in significant costs, including delays, rework and employee disengagement. By attending the Prosci program, I will gain the knowledge and tools to proactively manage resistance, address employee concerns, and minimize disruptions, ultimately leading to cost savings for our organization.

Better engagement and morale

Change initiatives can often create uncertainty and resistance among employees, leading to decreased morale and productivity. By becoming certified in change management, I will be able to effectively communicate the benefits of change, engage employees throughout the process, and ensure that their concerns are addressed. This will result in greater employee satisfaction, improved morale and increased productivity.

Competitive advantage

In today's fast-paced business environment, organizations that can successfully adapt to change gain a significant competitive advantage. Attending the Prosci program will equip me with the skills and knowledge to lead successful change efforts, enabling us to respond more effectively to market shifts, industry trends and customer demands.

A Template for Requesting Approval

Need more help crafting your case for attending change management training? Use the template below to begin drafting your formal request for support and funding:

Subject Line: Prosci Certification Approval Request

Dear [Insert Approver's Name],

I would like to attend Prosci's three-day Change Management Certification Program. The session takes place [insert dates] and will be [delivered online / held at (VENUE NAME) in (CITY)]. Attending this program will give me the knowledge and tools to help our change projects succeed by improving employee adoption and usage. I will also earn the Prosci Certified Change Practitioner credential.

Prosci is a world leader in the change management field and has partnered with 80% of Fortune 100 companies. Based on 25 years of industry-leading benchmarking research from change management professionals around the world, Prosci's Change Management Certification Program includes the latest methodology, processes and digital tools, which will continue to guide my project work after the program.

The Prosci Change Management Certification Program is an interactive, experiential session. To attend, I need to bring an active project so I can apply the methodology, process and tools to it as I learn them. I propose bringing my [Insert Project Name] project. As you know, [Insert Project Name] is an important effort in our organization, and we are expecting the following benefits, results and outcomes from the project:

1. [Insert project benefit, result and outcome]
2. [Insert project benefit, result and outcome]
3. [Insert project benefit, result and outcome]

The ultimate benefits realized from [Insert Project Name] will depend on employee adoption and usage, which is the essence of change management. Prosci's research shows that projects with effective change management are seven times more likely to meet or achieve objectives than those with no change management. By attending this program, I can bring those odds of success to [Insert Project Name].

I am seeking budget approval to cover the cost of registration, [Insert tuition in local currency]. If any of my teammates can join me, we will benefit from working together on a project. Plus, each of them will receive a $500 discount on tuition.

I will arrange for others to cover my responsibilities while I attend training. Please accept this proposal. I am confident that upon completing the program, I will have a solid strategy and a start on the key change management plans needed for [Insert Project Name], as well as the change management skills to drive success on new projects and initiatives.

Thank you for your consideration,

[Insert Your Name]

Get Approval and Budget for Change Management Training

Change management expertise isn't optional in today's business environment—it's essential for organizational success. The question isn't whether you need these skills, but whether you'll develop them before your next critical project begins.

Ready to make your case? Use this framework to demonstrate the value of Prosci certification to your organization. When you can show clear ROI and competitive advantage, approval becomes the obvious choice.

Ready to build change management capability that drives results? Learn more about Prosci Change Management Certification and take the first step toward change done right.