What is Digital Transformation Consulting?

Digital transformation is the reinvention of how organizations operate and deliver value by embedding technology across every function. And the need to succeed is urgent: Over 90% of organizations are currently pursuing digital transformation, yet fewer than one-third succeed at scale. Why? Most organizations have tunnel-vision, focusing on the technical side of transformation and overlooking the people.

But with the right consulting support, digital transformation can become a catalyst for long-term agility, resilience, and competitive advantage. Digital transformation consultants help organizations navigate complexity, align stakeholders, and drive meaningful outcomes by blending digital strategy with organizational change.

What Is Digital Transformation?

Digital transformation is the strategic integration of technology business functions to modernize operations, reimagine customer experiences, and unlock new sources of value.

That might mean migrating to cloud-based infrastructure to enable flexibility and scale. It could involve applying artificial intelligence to accelerate decision-making or implementing automated workflows that free teams from repetitive tasks and redirect focus to higher-value work.

Customers expect seamless digital experiences. Employees want digital technologies that support hybrid work. And organizations face constant pressure to innovate, operate leaner, and stay competitive. Meeting that moment requires rethinking models, embracing continuous improvement, and enabling people to work in new ways.

What Is Digital Transformation Consulting?

Digital transformation consulting services help organizations navigate the complex process of evolving their business models, technologies, and culture for sustained success. It’s a multidisciplinary approach that ensures transformation delivers real outcomes beyond technical implementation.

It involves:

• Assessing digital maturity across people, processes, and platforms
• Building a transformation roadmap aligned with business objectives and stakeholder needs
• Implementing and integrating new technologies, from cloud solutions to AI-powered tools
• Managing change and building capability by preparing, equipping, and supporting individuals to adopt and sustain new ways of working

Consultants guide organizations through the human dynamics of change: aligning leadership, communicating vision, and addressing reluctance before it takes hold. The most effective services are backed by research and expert practitioner insights, helping organizations anticipate challenges and turn disruption into opportunity.

Why Companies Hire a Digital Transformation Consulting Firm

Digital transformation is a high-stakes endeavor demanding deep expertise, cross-functional coordination, and the ability to manage constant change. Organizations that turn to digital transformation consultants do so to accelerate progress, reduce risk, and build confidence in the journey ahead.

In-house teams often face three key limitations:

Skills: Most organizations don’t have internal specialists in cloud migration, AI integration, or change enablement at scale.

Bandwidth: Implementing digital transformation projects stretch already-lean teams across multiple initiatives.

Objectivity: Internal stakeholders can struggle to challenge legacy systems or navigate organizational politics.

Consultants bring fresh perspective and a structured approach, apply proven frameworks, benchmark your organization against industry trends, so your leadership team can make more informed decisions.

The stakes are high. Deloitte found that on average, organizations now invest 7.5% of their revenue into digital transformation. But higher investment doesn’t always lead to better outcomes or drive business value. The same report found that organizations tracking over 80% of transformation KPIs were 22 percentage points more likely to realize value. Consultants help define those KPIs early and connect strategy, execution, and outcomes from the start.

With the right support, companies can:

• Align stakeholders and sponsors early
• Identify and mitigate risks proactively
• Communicate clearly and consistently
• Track progress through measurable metrics

And the results are real. From large-scale ERP implementations to workforce-wide platform rollouts, consultants reduce disruption and help companies achieve their goals on time and on budget.

Core Areas of Digital Transformation Consulting

Digital transformation consulting touches every layer of the enterprise, from vision-setting in the boardroom to behavior change on the front lines. Below are five core focus areas where consultants deliver the greatest impact.

Strategy Development

Consultants work with leadership to align digital initiatives with core business objectives, whether it’s improving customer experience, enabling faster innovation, or unlocking new revenue streams. This includes defining the transformation vision, identifying high-impact domains, and sequencing work in a way that delivers early value while building momentum for the future.

Technology Selection & Integration

The right platform must work today and scale tomorrow. Consultants help organizations evaluate, select, and implement technologies that integrate seamlessly with existing systems and processes. 

Process Reengineering

Digital transformation is the perfect moment to step back and ask: Are we doing this the best way? Consultants help teams reimagine workflows for efficiency, speed, and automation by eliminating bottlenecks, reducing manual tasks, and aligning processes with the capabilities of new technologies.

Change Management & Training

People are what really change an organizations, not tools. That’s why consultants prioritize change management and training as core components of any transformation initiative. By applying structured methodologies and building change capability across the organization, consultants help ensure that new systems and processes are embraced by setting individuals up to succeed in the new way of working.

Data & Analytics

According to Deloitte, 40% of organizations are now prioritizing foundational investments in data architecture management as they recognize that AI and automation are only as effective as the data behind them. A skilled consulting partner helps build the right data strategy first so organizations can scale with confidence. 

Digital Transformation Consulting Case Studies

While many consulting firms offer broad transformation services, Prosci specializes in the critical change management component that determines whether digital transformations succeed or fail. Here are three examples of how our people-first approach to change management consulting delivers measurable results:

Government Agency Builds Change Readiness During Crisis

The Washington State Department of Health faced overwhelming burnout and change fatigue as they transitioned out of COVID-19 emergency response mode. Working with Prosci, they developed comprehensive change capabilities that transformed their culture.

Our Change Management Consulting approach: Our team conducted comprehensive change management maturity assessments to establish baseline capabilities and facilitated executive leadership sessions to build commitment around the value of a structured approach to transformation. We coached internal change leads to develop and lead cross-functional working groups while establishing governance structures with steering committees comprised of executive team members, then deployed our Enterprise Change Management framework across five capability areas.

Results achieved:

• 43% increase in change management maturity
• 50 new practitioners trained (85% increase in certified staff)
• 100+ senior leaders prepared for their roles in change

"Change managers are now welcome into projects and seen as value-added. We are seeing greater success in large and small projects." — Judy Hall, Performance Officer

Here's the revised case study section with the Entertainment Company story replacing the International Bank:

Entertainment Company Transforms Failed ERP Track Record

An international entertainment company had experienced unsuccessful large-scale changes while growing rapidly from 500 to 1,200 employees. They needed to ensure their complex, long-lifecycle ERP implementation succeeded where previous attempts had failed.

Our Change Management Consulting approach: We joined the project midstream and quickly implemented a comprehensive strategy that included detailed communications planning, stakeholder interviews for alignment, and custom training solutions delivered over several months. Our team conducted eight PCT Assessments and ADKAR surveys throughout the multi-year lifecycle to navigate complex changes and maintain alignment on project goals. We also established a community of practice to build enterprise-wide change capabilities and created a hypercare reinforcement plan to support employees who needed additional training after go-live.

Results achieved:

• 60 people trained in the Prosci Methodology
• 86% improvement in project success rates
• 1,200 new champions for change across the organization

"It truly has been a partnership over the last three years. Prosci joined our project midstream, and quickly got up to speed and made an impact. Our outcomes were significantly enhanced by Prosci's participation." — Manager, IT Department

Insurance Provider Overcomes Failed IT Implementations

Grupo Peña Verde, a leading Mexican insurance and financial services provider, had a history of failed IT transformations that eroded employee trust. Their partnership with Prosci completely transformed their approach to technology change.

Our Change Management Consulting approach: We developed a custom change management strategy tailored to their organizational culture and past failures, then certified internal practitioners in the Prosci Methodology to create sustainable capabilities. Our advisors facilitated workshops for managers and sponsors to establish common language and role clarity, delivered Delivering Project Results workshops to align project and change management approaches, and conducted regular ADKAR Assessments throughout the project lifecycle to identify and mitigate barriers proactively.

Results achieved:

• 127% increase in change management maturity
• 3 change agent networks created across the organization
• Significantly higher adoption rates compared to previous IT initiatives

"[Prosci] helped us apply change management not only in projects, but at the organizational level, so that change management resides in our leaders, sponsors, and all people involved in change." — Armando Guerrero, Assistant Director of Talent

Choosing the Right Partner for Your Digital Transformation Journey

The right partner can accelerate progress, reduce risk, and ensure your digital transformation delivers lasting value. Here’s what to look for:

Industry experience – Seek consultants who understand your sector’s challenges, regulations, and customer needs to ensure relevant, actionable strategies.

Technical expertise – Look for certifications and hands-on experience with your chosen platforms—whether cloud, AI, ERP, or automation tools.

Proven results – Review case studies that highlight measurable outcomes, not just technical implementation.

Cultural fit – Choose a team that communicates well, builds trust, and aligns with your organization’s values and pace of change.

Common Misconceptions About Digital Transformation Consulting Services

Misunderstandings about digital transformation consulting can hold organizations back from getting the support they need. Let’s address some of the most common:

Misconception #1: It’s only about IT or software

Yes, technology is central to transformation, but consulting isn’t just about installing tools. It’s about aligning strategy, rethinking processes, and helping people adopt and sustain new ways of working.

Misconception #2: It’s just for large enterprises

Digital transformation is not exclusive to Fortune 500 companies. Small and mid-sized organizations often benefit even more from consulting services that accelerate progress and build internal capability.

Misconception #3: It’s a one-time project

Transformation doesn’t end once new software is rolled out. You need to look at it as the long-term shift in how your organization operates that it is. Consulting helps teams evolve continuously so they can stay responsive in a rapidly changing world.

Misconception #4: We can figure it out as we go

Transformation barriers, including legacy systems, lack of strategy, and misaligned incentives are actually growing in intensity. Consultants bring structure, proven methodologies, and a change management lens to help organizations navigate these challenges and keep efforts on track.

Misconception #5: Adoption will happen automatically

Launching new tools or systems doesn’t guarantee they’ll be used. Consultants help organizations plan for adoption from the start by building awareness, training teams, and reinforcing new behaviors over time. 

Why People-First Transformation Wins

Successful digital transformation begs a fundamental reimagining of how organizations create value, serve customers, and empower employees. And as the pace of change accelerates, the need for clear digital transformation strategy, structured execution, and broad-based adoption has never been greater.

Consultants deliver their greatest value by helping organizations bridge the gap between intention and impact. Aligning business goals with technology choices, reengineering processes, and supporting the people at the center of it all, consulting services create the conditions for lasting change.

When evaluating digital transformation consulting partners, look for those who combine deep technical expertise with research-backed change management methodologies. The right partner doesn't just implement solutions—they build your organization's capacity to thrive through continuous change. At Prosci, we've spent over 25 years studying what makes transformation succeed, helping organizations like Microsoft, Matthews International, and hundreds of others achieve their digital transformation goals through our proven people-first approach to change.